Why Video Marketing Works for Your Business
Video Marketing Statistics: the marketing world is dynamic and ever-changing. Here's why video should be at the center of your strategy.
The marketing world is dynamic and ever-changing; trends, technology, and tactics are never stagnant. That's why your business must stay up to date with new developments in the industry. After all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve.
Video marketing is highly effective in appealing to and converting customers. And with smartphones, it's also affordable and easy to implement no matter your company type or resources. These statistics provide insight into how other companies are using the medium of video to create lasting relationships with audience members and impact their purchase decisions.
86%
Increase in conversions when using video on landing pages
50x
More likely to drive organic search results than plain text
87%
Of industry professionals use video as a marketing tool
144%
Increase in purchases driven by product videos
82%
Of all IP traffic will be video
72%
Of people prefer watching a video over reading text on the same page
64%
Of users are more likely to buy a product online after watching a video
93%
Of marketers have converted a lead into a customer via social video
More Video Marketing Facts
- Video content is 50 times more likely to drive organic search results than plain text.
- Video is the #1 form of media used in content strategy, overtaking blogs and infographics.
- Promotional videos and brand storytelling are the most common video types created by marketers.
- Tweets with videos get over six times as many retweets as tweets with photos.
- After watching a video, 64% of users are more likely to buy a product online.
- More than 50% of consumers prefer video content over emails, social, and blogs.
- 62% of people said they were more interested in a product after seeing it in a Facebook Story.
- 4 in 5 consumers believe that demo videos are helpful.
- 75% of millennials watch videos on social media daily.
- Video marketers get 66% more qualified leads yearly than those who don't focus on video.
- Having a video thumbnail in search results can double your search traffic.
- Video drives a 157% increase in organic traffic from SERPs.
- Video marketers see a 54% increase in brand awareness with their content.
- There are 1.9 billion monthly active users on YouTube, with about 5 billion videos viewed every day.
- 65% of senior executives navigate to a site after viewing a related YouTube video.
- 54% of consumers want to see more video content from a brand or business they support.
- 99% of marketers who already use video say they'll continue to do so in the future.
Keeping up with the most significant trends and processes in the world of marketing may seem like a daunting task considering how quickly the industry evolves. However, your business can easily stay up to speed by honing in on the latest marketing statistics. No matter what your goals are, whether SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, or sales, video is how you'll reach your audience and convert more leads.